New initiativesBuildsomething new.
From initial idea to delivery.
01A new proposition, service or sales channel. I clarify what is needed and bring together the people and disciplines to deliver it.
Nice to meet you.
Meneer Ecom · AmsterdamI help organisations change. I quickly recognise existing patterns and new opportunities, set a clear direction and bring people on board. From new initiatives and better processes to building teams.
01 / About Meneer Ecom
Understand quickly.
Set direction.
Bring people along.
Meneer Ecom. Nice to meet you.
I’m Jelle Sybesma. I quickly get to grips with how an organisation works. I ask questions, connect insights and identify opportunities. I look across departments and involve the people needed to make change happen.
My background is in commerce and digital transformation. My approach applies more broadly: understanding what is needed, making decisions and working together to make it happen. As an interim manager, project lead or advisor.
How I work02 / How I can helpChange that
Change that
works.
New initiativesBuildsomething new.
Process improvementMakework better.
Improving processes and ways of working.
02I analyse existing processes and ways of working, identify opportunities for improvement and implement them with the departments involved.
Teams and departmentsMove forwardtogether.
Developing and strengthening teams.
03I set direction, clarify responsibilities and strengthen collaboration within and between teams.
03 / Selected experienceFrom plans
From plans
to practice.
Three examples of bringing new opportunities to life and developing organisations. Each explains my role, the collaboration and what was delivered.
HEMA
Retail media & partnershipsBuilding a retail media network.
Working with the relevant departments and partners, we opened up HEMA’s audience to advertisers. From digital screens in stores and online advertising to newsletters, sampling and loyalty.
My role
Jointly responsible for developing the media propositions and delivering the network. This included defining the technology and processes required, bringing departments and partners together and coordinating delivery.
HEMA ×
Postcode Loterij
PartnershipsFrom partnership to delivery.
A partnership that allowed Postcode Loterij participants to collect a gift set from HEMA containing two soaps and a travel bag.
My role
Jointly responsible for the entire partnership, from the proposition and negotiations to marketing, product development, production, logistics, store operations, voucher redemption and reporting.
Emakina / EPAM
MarketplacesGrowing an international department.
The Marketplaces department grew from 3 to 20 people in one year, with 17 different nationalities.
My role
As business unit manager, I was responsible for developing the department and leading the international team. Together, we created an internal training programme to help colleagues develop their knowledge and skills across the different disciplines more quickly.
3 → 20people in one year
17nationalities
04 / My approachSet direction.
Set direction.
Make change happen.
Change requires a clear overview and collaboration. I bring the relevant departments together, make dependencies visible and establish a shared direction with clear responsibilities.
Tell me about your challenge01Analyse and understand.
I analyse processes, systems and collaboration between departments. Together with the people involved, I map opportunities, obstacles and dependencies and establish what is needed to make the change happen.
02Set direction and priorities.
I turn those insights into a practical approach, with clear decisions, responsibilities and a realistic schedule. I involve the people needed to deliver the change.
03Coordinate delivery.
I monitor progress and how the different activities fit together. I keep stakeholders involved, address obstacles and adjust the approach where needed to see the change through.
05 / The experience I bringA broad perspective.
A broad perspective.
Practical experience.
My background is in commerce and digital transformation. My experience includes omnichannel, marketplaces, retail media, partnerships and social commerce. I bring that experience to assignments where processes, technology and collaboration come together.
Transformation.
I translate ambitions into tangible changes in organisations, processes and ways of working. Technology often plays an important role. I connect strategy with delivery and bring the relevant departments along throughout the change.
Let’s discuss your challengeOmnichannel.
Customers choose where to find inspiration, explore their options and shop. I help organisations be present in those moments and make it easy for customers to move between channels. Connecting customer data and behaviour across channels creates insights for more relevant customer engagement and new commercial opportunities, including for advertisers.
Let’s discuss your challengeMarketplaces.
I help organisations define the role marketplaces can play in their strategy and how to establish and develop this sales channel. From platform selection, product range and commercial approach to supply chain, technical integrations and organisational structure.
Let’s discuss your challengeRetail media.
I help organisations turn their reach, channels and customer data into valuable propositions for advertisers. From strategy and proposition development to the commercial, technical and organisational setup.
Let’s discuss your challengePartnerships.
I help organisations develop commercial partnerships that fit their strategy and create value for both parties. From the proposition and negotiations to marketing and delivery across the departments involved.
Let’s discuss your challengeA few more thingsGood
Good
questions.
What assignments can you help with?
Interim management, project leadership and advisory. I help organisations deliver new initiatives, improve processes and ways of working, and develop and strengthen teams. Particularly when a change involves several departments and needs someone to bring clarity, set direction and coordinate delivery.
Do you only work in retail and ecommerce?
Most of my experience is in commerce, but my approach also applies to other sectors. I quickly understand how an organisation works and bring specialists’ knowledge together into a practical approach to change.
How do you work with the departments involved?
I involve people early, clarify what the change means for their work and incorporate their knowledge and concerns into the approach. During delivery, I keep everyone informed and maintain coordination between departments.
How do we get started?
We start with a conversation about your situation, what you want to achieve and where I can contribute. We then agree on the objective, approach and my involvement.
06 / ContactInterim management · Project leadership · Advisory
Shall
we talk?
Social / Discovery / Commerce
Social commerce.
+I help organisations define how social and discovery commerce fit into their strategy. From inspiration and product discovery to purchase, I connect content and the commercial approach with the product range, supply chain, technology and organisation behind it.
Let’s discuss your challenge ↗